Oprah and Nigella deepfaked in influencer ‘manifestation’ ads

In recent news, video deepfake technology has been used to create influencer ‘manifestation’ ads featuring Oprah Winfrey and Nigella Lawson. Deepfakes are synthetic media in which a person in an existing image or video is replaced with someone else’s likeness, using artificial intelligence and machine learning algorithms.

These deepfake videos have sparked controversy and debate over the ethical implications of using this technology to promote products or ideas. Some argue that deepfakes blur the line between reality and fiction, potentially misleading consumers and eroding trust in media.

Others see deepfakes as a creative tool for storytelling and entertainment, allowing for new possibilities in marketing and content creation. However, the use of deepfakes in influencer ads raises questions about transparency and consent, as well as the potential for misuse or manipulation.

As deepfake technology continues to advance, it is crucial for both creators and consumers to be aware of its implications and to approach it with caution. While deepfakes can be entertaining and innovative, they also have the power to deceive and manipulate, emphasizing the importance of critical thinking and media literacy in the digital age.